I think it's important for this committee to understand that, yes, the most important driver for that change in the industry is the consumer at the end of the day, but it comes from the companies that are in Jim's membership, the brand owners, the Procter & Gambles, the Unilevers. They are telling our plastics industry how the world has to change, and they want it to change very quickly.
On April 10th, 2019. See this statement in context.