I would say that, of course, as with all consumer packaged goods, we are at the will of the consumer. We buy and sell things in the marketplace, and that's what we do.
I would point out, however, that the move—not only in the beverage industry but in other companies and industries for consumer packaged goods—has been done for a reason. Although there are some great glass products out in the market and many of our members put out some of their products in glass, there's a reason that the industry moved away from glass, to a certain degree, many years ago. A lot of that has to do with environmental outcomes.
For example, for a majority of the manufacturers in Canada that use PET bottles for their products, the actual PET bottle arrives at the factory and is about this big. They use what they call blow mould technology at the facility, where the bottle is blown up. It's not trucked there like that. Just doing the simple math on the size, a lot more of those bottles can be put in one truck, as opposed to being put in five or six trucks, which dramatically lowers greenhouse gas emissions. For one bottle of the small tubes.... I think you would need about seven or eight trucks if those bottles were completely filled up. There's also a weight issue that affects greenhouse gas emissions as well.
The final thing I would say is that PET is a valuable resource when recycled. When we look at our blue box programs across Canada, we see that PET and aluminum are two of the most valued commodities. There is a lot of material that goes in the blue box that's not worth a lot in the open market, into the circular economy. Aluminum and PET are worth money. Where municipalities run the blue box system—in Toronto, for example—they keep that money from the sale of the commodities.