Thank you, Mr. Chair.
I want to thank the witnesses for joining us today. We're studying an important topic, and I think that we're all aware of the need for action. You're experts and we're parliamentarians. I'm counting on you to help us prepare a good report.
My first question is for you, Mr. Ross. In your presentation, you spoke about the importance of educating consumers. You said that people are waiting to take action. Can you elaborate on this attitude of Canadians?