Sure. Thank you very much.
When we talk about education and we combine it with plastic, we create a very complicated spectrum of opportunities in Canada. The first thing I would say is, let's talk about plastic.
Plastic is in all walks of life. We at Ocean Wise espouse a “plastic wise” approach—that is, the smart use of plastic. Plastic is a finite resource. Let's treasure it. Let's value it. Let's close the loop on that plastic economy. So, plastic wise is our approach to defining the problem or the issue.
In terms of education, we're very keen on individuals of all walks of life, because educating consumers and individuals is going to be very, very important. But those consumers and individuals won't be able to vote with their wallets when they choose products unless they have proper consumer labelling and recyclable materials, as well as, in many cases—