I'll try to get in two questions.
First of all, Mr. Masterson or Ms. Des Chênes, the report we had from department officials, if I remember correctly, said that the second most littered plastic was cigarette butts. There are several trillion cigarette butts littered every year, and there are plastics in the filter part of those cigarettes. Are you aware of any initiatives, either by your industry or the tobacco industry, to potentially come up with some recycling of cigarette butts?
There is an attitude issue, as you know, first of all. Our lakes, our rivers, our sidewalks are not ashtrays and should not be used as such, but they are. So there is an attitude thing, but what about industry perspective on cigarette butts, if any?