Right now, with disposal of plastic virtually unpriced, there's no incentive to look at any of the R's. When you start to put in requirements to collect and recycle, as I said earlier, at some point you might look at a certain product and say, “Yes, we can collect it and recycle it, but the costs of collecting it in this way are very, very high, despite the fact that we can recycle it. Maybe we can deliver this product in a different way.”
I'll give you an example. In the grocery industry, there has been a move away from single-use cardboard cartons to multi-use plastic totes for produce. The tote is used once, is washed, and then is sent back to the farmer where produce goes in. That tote makes a number of trips. You're amortizing the cost of making that plastic over a number of reuses, just like a refillable beer bottle.
That only becomes economical when you have to pay the full cost of disposing of things and the full cost of making—