—and I totally agree with it. I absolutely agree with it. We are a consumption society, and we have nobody to blame but ourselves for that. We absolutely don't.
We talk about what the federal government can do. There is a solution out there and it's a big, big idea. It's a big, big picture and it's going to take a long time, but we need to get behind the circular economy concept. If you can understand that and learn about that, then you can potentially regulate against that somehow, but do some research on it. It's powerful, it's meaningful and organizations are adopting it.
In terms of those big organizations—you talked about Unilever and Procter and Gamble—there are a lot of them that are adopting those principles. There's Ikea. The Circular Economy Leadership Coalition has been formed in Canada, and that's where they're trying to take it. We need to support them and we need to get behind this. I really think that's something that the federal government can support and help with to change us culturally from a consumption society to a circular society.