I have two other questions, and they're completely different. In Davos this year, the consumer products industry was fairly much eviscerated because of plastic pollution. I was reading through some of the articles and I know that Unilever promised to ensure that all its plastic packaging would be recyclable, reusable or compostable by 2025.
Is this a big deal? Is this actually a significant promise, or is the devil in the details? If it is significant, how do they stay competitive, and how can we as a government encourage more companies to follow that path?
We'll start with Ms. Dionne and then we'll go down the row.