I think it will be important because with some of the plastics used in cars and different technologies to make them lighter, while you may want to prevent their getting into the oceans, there may be other uses for them that you don't want to prevent.
It's interesting that my colleague mentioned incineration, because I was going to talk about Japan and their use of clean-burning incineration. They don't have a lot of space there for one thing, but another thing in the recycling is that you don't really get 100% of the return. Do you think that putting good incineration technology in place across Canada would help this problem?