There is a scenario where, again, very well-intentioned.... They wanted to focus on one aspect, humane treatment of animals. Of course, that is a huge concern of ours, but we want to look at it in the whole context of sustainability. We have been working on taking our verified beef production program, which is how we help farmers do certain things and tell them what the good practices are, and developing that into verified beef production plus. There will be certain capital costs and equipment costs associated with that, and we would be looking for some government assistance as we roll out verified beef production plus to help farmers implement some of those concepts and practices.
On May 12th, 2016. See this statement in context.