That is a thing we ask ourselves a lot. We think it comes from people who have an agenda or who make Hollywood movies, those sorts of things. People tend to get their information from celebrities as opposed to scientists.
We encourage people to come out and see. We encourage the committee to come out and see. I know you are talking about travelling, and we would love to have you come and visit some ranches. We operate a number of programs. We have our environmental stewardship awards every year, and many ranches are competing every year to get those awards. It is not hard to find winners. We think that if we can show factual information and educate people as to what is happening out in the countryside, far away from the cities, it would be very positive. We really encourage anything that can be done to improve awareness.