You mentioned the three pillars: science, due process, and effective communication. I was wondering if you could just expand on that a bit and tell me what you do in your evaluation of these products.
Then after you finish, I wonder if Darren can give us a little bit of an idea too, because I think the two associations overlap a lot. There are many similarities.
So could you just elaborate a little bit more on what you actually do in the research and how far you go.