I agree. CELA came with a very good description of the levels of pollution that Canada is generating compared with the U.S. It just blew me away when I saw the levels.
How do we incentivize industry to create alternatives, because they keep coming back right now and saying there's no alternative? They keep doing that because they already have a very good chemical and they're making high margins or good profits from it. How do we create a regulatory regime that forces compliance? That question is for either of you, but please make it short because I have a further question.