We're in a different [Inaudible—Editor].
However, it's fact of life if we want to have intensive livestocking, we need to figure out how to make that work on the planet.
You asked how we got started. People ask us that all the time, because again, manure isn't very glamorous. It came from growing up on a dairy farm and coming from that background and engineering schools and generally working our way through the industry and seeing there's a problem, but more specifically, there's a solution and a use.
When I sit around the table and I hear the word “waste” used all the time, I find that very disturbing because nothing is a waste on the planet if if's looked at from a—