I am pleased to answer that question.
To protect our places and show what we are doing, it is absolutely essential that we form connections with Canadians and visitors. Canada's 150th anniversary is an absolutely extraordinary opportunity for this.
We want to win the hearts and minds of Canadians.
We are taking good, concrete measures to protect our parks. However, the people who visit us don't see them.
Once people visit our locations, and we introduce them to these places, they will come back. They will become ambassadors, which will bring more people to our places.
We know that there are demographic changes in society. More and more people live in cities. These people don't always know about Parks Canada sites since most of our parks aren't located in cities. But we're lucky because some of them are in cities. However, some of our sites are very far away from large urban centres.
So it is important to take the opportunity of Canada's 150th anniversary to make connections with Canadians, to introduce them to the beauty of our sites and to share with them what we do to protect our natural and cultural resources.
I hope I have answered your question satisfactorily.