Yes. Thanks very much.
I appreciate that, because a lot of exciting things are happening at Parks Canada. We did some research and some analysis within parks and highlighted youth and new Canadians as a population group that we needed to be more active with and with which we needed to be doing more outreach. I'm pleased to say that we have put in a number of different initiatives to reach out. We have urban outreach in Montreal, Toronto, and Vancouver. It varies a bit, but it has been in place over the last 10 years, and it is reaching up to and over one million urban participants in the course of each year.
Since 2009 we have had the My Parks Pass, which came out of the minister's round table. It's targeted at grade 8 students. It gives them a pass and encourages them and their families to visit the parks. We have an earth rangers program, which is directed at school-age children. We also have Canada's Coolest School Trip, a contest for kids in schools to put forward a video with their class. The video gets juried, and one school group gets the chance to go on a trip to a park. The park this year is Jasper. We also input into a number of different magazines that target children.
In terms of new Canadians, we have a program called the cultural access pass, in collaboration with the Institute for Canadian Citizenship—