They absolutely do. That's the point of these.
I would just add, emotion can also be on your side. On this question about harmony between the provinces, selling it to the provinces, to the electorate, there's a little bit of public education that needs to happen within government and outside.
Actually, there's no one in this room who hasn't lost somebody to cancer. There's no one who doesn't know a family with a child with asthma. Some of those losses could have been prevented. In fact, I think you can use people's very natural human emotions that are appropriate emotions to achieve some buy-in.