To the first part of the question, yes, absolutely. Retailers are very committed to selling safe products, both for human health and for the environment, and for the obvious reasons you've mentioned, such as consumer confidence and that sort of thing.
I think where the discussion becomes interesting is at exactly the point that I was making, which is one of mandatory versus more flexible and voluntary approaches. When you get into the mandatory stuff, you get into the legal and red tape, with the lawyers telling you how to interpret these things, and you're focusing your energy on that as opposed to actually making a difference.
Beyond CEPA, I can give you numerous examples of where retailers meet and most often exceed federal and provincial requirements, such as things around recycling programs for electronics, tires, and packaging. I think the figure is $1.6 billion per year—our estimates—that retailers are investing in these programs, and they exceed these programs. Grocers spend a lot of energy on tracking greenhouse emissions from food waste and transportation and that sort of thing.
Definitely, retailers care, for all the reasons that you articulated, but the question becomes one of a more flexible and voluntary approach versus a red-tape, legal, mandatory one.