Thank you very much, Madam Chair.
I'm going to pick up on what we were just talking about on sustainable development and implementation. I liked your example of the solar panels and the three different things that people consider.
However, my sense is that the third one, the environmental impact, is not so much a variable that helps people with the decision process as it is something that makes people feel good about what they're doing. You have the economic one, you have the social part of it, and then you say, “And by doing this, I'm doing something good for the environment.” I don't think it's necessarily a breaking point or a tipping point, but it makes people feel good about what they're doing.
I think this speaks to the underlying culture, and that's something you brought up earlier about culture and how things are done. To be fair to Mr. Cullen's point about only seven of the 1,500, I think you hit the nail on the head when you talked about the fact that.... I'm by no means trying to defend any government over the past 20 or 25 years. I think it's more about the fact that the culture isn't there to bring this forward and to make people want to celebrate it.
My question is about how we change the culture, which I know is a very difficult thing, so that people start defaulting to that, so that people start saying we have to look at it through this lens. What's your recommendation on that? Seven out of 1,500—these are just the times when people actually took the time to record the fact that it was happening. How do we start to make a change in the culture so that it becomes a default that people go to?