We conducted a study and talked a few years back with 27 property owners and developers across the country and got a really clear picture that what's missing is something that can leverage the existing incentives that are there at the provincial and municipal levels to strong effect. I'm thinking about places like Winnipeg with the Bay building and something of that order of magnitude, a huge iconic building right on Memorial Boulevard looking down toward the legislature. You're not going to get anywhere with a $50,000 grant from the city for that. You're not going to change any minds or change any decision-makers. There needs to be something up front that's dependable and predictable, so that people can say, “Okay, I know we can depend on a certain amount of funds to make this project around an iconic heritage building happen,” and it has to be on a scale that can have an impact.
If you look at examples like that across the country, there are many that could have that big advantage.