I have three points to relay on this.
First, I think for any building owner, whether they own shopping malls, warehouses, or their homes or a condo, they need to be aware of how much energy they use. Where is it going? With some basic, easy apps or tools, you can already picture people out there using them more and more and being able to make comparisons. Having apps, for instance, to compare your house to your neighbour's would be revealing. If your consumption is way up, maybe something has to be done to your insulation or other things. I think this basic awareness about your energy usage would be tremendously useful to help those building owners and managers. They're getting more and more aware, because it's a big cost if you operate an office tower. If you can shave your costs there, that's great. It helps the bottom line.
Second, I think we need to equip them to drive from knowledge and awareness and data into action. How can we make it easy for them to pursue those affordable energy efficiency initiatives with a payback of one or two years? With lighting, for instance, the payback is typically less than a year.