Sure. That question I'm thrilled to answer. I get that question all the time.
I'll let those from the organization that runs the LEED program speak for themselves. I want them to represent their message themselves.
Our members are common members. The guy on my board is down the hall from a guy—I mean “guy” generically—on their board. The LEED program has, I think, 14 or 16 different areas of assessment—new construction, community design, on and on and on—only one of which is existing buildings. We are focused only on existing buildings in our program. We have a tenant module about to relaunch, so there will be an inside-the-building module coming very soon. They do a whole series of areas. We look only at the existing sector. That's because they're a bit more of a movement about green buildings and we're an industry association. We represent corporate Canada in a very large way on the built environment side.
They did an outstanding job of branding, and that's why their name is so well known. They only certify the top quartile of buildings. Their idea is to deliberately try to pull the market from the top. Ours is a more broad-based, inclusive approach. Any building can do it. We believe that even the poorest-performing building in the country should start doing it, period. In fact, the last time I looked, in Canada I believe there were about 120 LEED certifications for the existing building module. As I said, we're around 2,800. Even in those 120 or so LEED certifications, I'll bet that north of 100 of them are also certified by us, because our program is really about the building operator and the property manager doing a better job. Theirs is a bit of a different focus.