There are a bunch of different answers to that. My answer, very quickly, is that Randal talked about three-year paybacks. Incentivize it to four and that will make a huge difference right away, because that's a one-third increase on the paybacks.
Randal runs MaRS, the innovation hub in Toronto. There are tons of Canadian entrepreneurs working on this kind of stuff in the building, the massive heritage modern structure he works in. Get those guys moving and you have a win-win as well, because you help Canadian entrepreneurs too.