I have two minutes?
Is your motivation with your organization based on a return on investment first, or is it a bunch of environmentalists who want to do the right thing? I'm not going to get to Rob, but we heard him talk about that sweet spot. As I mentioned at committee a couple of days ago, there are people out there who want to do great things for the earth. Then there are people out there who want an energy-efficient home, but if there's no return on investment, they're not going to do it.
You have an association of 3,000 building owners. Are they motivated by a return on investment? I assume the answer is yes.