Buildings do cost money. Different forms of buildings will cost different amounts. I don't know how to make them cheap according to the standards you may be referring to, with the land and the servicing and all these costs, but they're real.
Our expertise is not in the built environment, not in urban design, and not in land use decisions. What we can offer, and what this building standard offers, is the cheapest option if you're going to build. If you're going to build a house, if you're going to build a high-rise, if you're going to build whatever it is you're going to build, on any sort of reasonable life-cycle analysis, these buildings will be the cheapest option. Once the market matures—even now the incremental cost is tiny—the savings are very, very quickly recouped. That's what we can say.
I was sitting on the City of Victoria's housing affordability committee earlier. There are big factors there around transportation. You're building parkades, and people need their own cars. That's a big piece of affordability. There is much more to it than the building itself. That's why I kind of defer to the people who are in the urban planning field. That may be a bigger piece of the answer.