I'm looking at your website now. I will read a short excerpt from it and then ask you a question.
Your website says the following: Today, we are focusing on bringing lower carbon cements to market through two main strategies:
Substituting traditional fossil fuels, including coal, with lower carbon alternatives. In leading jurisdictions, some cement facilities have achieved carbon intensity reductions of over 50% in the fuels they use; if this were achieved at all facilities in Canada, it would yield GHG reductions on the order of 2-3MT;
What is preventing you from doing that?