I believe that in Europe, there was a niche community, just like we have, mostly of custom homes. People were voluntarily looking for these products. The companies developed the technology to produce these products. The government then mandated a progressive increase in energy efficiency standards, which pushed those niche products into the mainstream.
As an example, six years ago was the first time we imported the windows we import from Europe. The window pricing was approximately $90 or something like that per square foot, and that's dropped to about $42 now for the exact same window. We haven't done anything. I'm not driving that business. It's the European standards, I believe, that have gone from one step to another.
Another example is solar panels. I worked for a large company, and we did a plant in east Hawkesbury: we built 144,000 panels and 300 acres of solar farm out there. That was in 2008, and we purchased those panels for $2.35 per watt peak. As an individual company, I might buy 100 panels a year, maybe 200. I'm now buying them at 72¢.
That goes to show what has happened to the industry, basically just from mass adoption. It wasn't mass adoption here in Canada; it was mass adoption in European countries.