It's somewhat a good thing that diesels aren't so popular in the North American market. Certainly in Europe there have been, we estimate, thousands of premature deaths as a result of this whole situation.
We, as an organization, like to remind ourselves that these aren't just numbers that we're throwing around. These are people's lives, these are premature deaths, these are hospitalizations, and these are asthma cases. That's why we really think this is an extremely important issue and why we're putting so many resources towards trying to empower governments to be able to measure and figure out the extent of the problem and devise policy solutions to try to rectify it.