First is the commitment to make sure that the plastic packaging can be and will be recycled. That is the goal defined by all of our members, including Dow and other companies.
Second is to work with other stakeholders so that materials are recovered and are recycled by 2040. When we think of the context that just 9% of the plastic in Canada is post-consumer plastic that is currently recovered and recycled, we see that it's a mammoth task.
The industry fully agrees with those goals. We have already seen some very interesting design developments—