There are two key things. One is regulations, as Ms. St. Godard just said. The targets are regulated and you need to achieve them, and they're being raised as we speak.
The second is harmonization. One of the challenges in Ontario—you've heard me say this before—is that you have 256 different programs. None of this discussion today has come back and talked about the municipalities. When we think about these mixed bales and what needs to be done with them, the recycling industry—the Merlins and others—and the waste transporters are part of that discussion, but most of it in most parts of Canada is the responsibility of the municipal government, and they simply lack....
A small town can't process all the plastics it has, so what do they do? They bale them up into mixed bales. They all try to market to the same people, but there's no market for them, so they either put them in their own landfill or they give them to someone else and and ask them to please get rid of them. That's not an easy problem.
What British Columbia allows is for your coffee cup lids to be collected at the scale of a province of several million people. Now you can find a market for your used coffee cup lids for sure.
EPR-regulated targets and a harmonized system are key ingredients to succeed. If Ontario doesn't get those in place, it will not succeed, as Ms. St. Godard has said.