The amount of plastic materials we're generating and have to landfill—irrespective of whether it's domestic or foreign—is a market failure. It's an economic failure. In order for us to apply a value or increase the value of these plastic discards, we need to come at it from a variety of different angles.
Governments have a unique opportunity through their procurement power, which is $200 million in annual government spending in a year. To try to generate some of these plastic materials from recycled plastic is critical, but we need to make sure we have tracing and reporting in place so that we understand what we're measuring and what those impacts actually are.