Absolutely, and because we're a global company, we have the opportunity to work around the world with various countries.
I'll talk about Germany and Norway, because they're the gold standard in the collection and reuse of plastics today. Both countries claim and deliver a 97% recovery and reuse rate today. That's today. As a matter of fact, Germany alone recovers and recycles three times the amount of plastic materials that Canada in its entirety uses annually. They have, then, proven solutions.
What we did was look at what the formula was for success. The formula for success included such things as minimum recycled content requirements on all containers. That creates demand.
The second thing was much more convenient and effective waste control systems.
I lived in Europe, in Luxembourg, for five years of my life, and starting 20 years ago, systems existed such that I could place the materials in an appropriate location conveniently. In Canada, in the 15 minutes between my farm and Husky, the way of collecting materials differs. That's the second element of it that was to me absolutely crucial.
The third thing is incentivizing industry by way of investment in the recycling infrastructure. That's a significant part of the German equation today.
Finally, I think the gold standard is putting value on it. What I mean by that is—and a lot of people have different opinions, including within my industry—through a deposit. If you look at a deposit system, you see that what's really powerful about it is that whether the individual returns the container for the deposit or throws it into the environment, the deposit system incentivizes somebody to collect it and recover it before it can find its way through our streams, into our lakes and out into our oceans, so [Technical difficulty—Editor] globally that we're good.
Quite frankly, there are 300 member companies in the plastics recycling association in Germany. [Technical difficulty—Editor] so it's also really good for employment and business.