Over the course of last year we hired a professional polling company also, so we did our own poll, and we introduced information. You're correct that initially the response to plastics was negative.
We introduced two fundamental concepts to that same group of people going through that polling process. The first was that plastics are medical grade and an essential part of delivery of medical services in Canada, and because the materials used in those medical-grade components are exactly the same as the materials used in common environments, the impact will be on the potential supply of those materials.
Second, we introduced a recyclable, and the result was a complete change in polling of those people, so at that point in time, there was a complete reversal. In the poll, only 30% of the people still believed that plastics were toxic. Over 70% of them believed recycling and reuse of these valuable materials was the better solution.