Exactly. I will say that we have to act together because, as part of a new circular economy, we have to rethink and redesign the products when we are working with new materials. These new materials or green materials or products are not going to be replacing something. This will stand alone as an innovation or innovative material. Therefore, we have to work together as a whole group—industry and universities together. In the industry, there are a lot of partners, including consumers and individuals.
Everybody has to be responsible for entering into and taking part in the innovation, and then taking the fruits of innovation, which, right now, are not truly cost competitive. If you consider the whole scenario, of course our product is cost competitive, which we kind of designed that way, but not everything is. We have to make one cultural shift.