That's great.
I'm going to shift direction a little bit here now. We talked about a circular economy and also about EPR. I'd also like to talk about the burden on the end-user in all of these things. As long as we keep producing these products, the end-user will use them and, eventually, whether it's for a short period of time or a long period of time, they will dispose of them.
We really need to talk about this as a barrier, because 37.5 million Canadians are not going to change overnight. Even now, many dirty recycled items go into our blue bins and don't wind up where they're supposed to because they haven't been cleaned properly, they haven't been disposed of properly and are constantly filling our landfills.
Dr. Misra, you started to talk about this evolution in bioproducts that we can use. I'm sure my colleague, Mr. Longfield, will have much more to say about this when he gets a chance to chat with you.
I'd like to open the conversation on this. Are we so far away from making these shifts for industry that seem to be of tremendous concern? Are the costs of doing this astronomical, or should we be really working hand-in-hand with our end-users and industry right now in this first step with the single-use plastic ban?