It takes a lot of courage, I think, but it's billions of dollars, and I know the provincial government also gives billions of dollars, not just in direct subsidies to the oil industry but also to build new factories for virgin plastic products. A recent one was built in Alberta, and in the United States too there are many plastics factories that are being built with shale gas, so it's very cheap right now.
In order to combat this, that's why we need to put in that it's an obligation to put in recycled content, because otherwise nobody will do it. Nobody is crazy enough to buy something that's four times more expensive, but we need to do it for the environment.