We need to kick-start a circular economy by making sure there's a really good basis for the material that we collect for recycling.
Recycle content standards—incremental standards to ensure the market has the capacity to absorb changes over time—would be the key for that. At this point, we're looking at a system in which we send stuff to recycling but we're not really in a position to reuse that material and close the loop on packaging. That would be a way to connect the output with the new input and to really close the loop on a circular economy.