It's a great approach. We know that market demand is going to create and everything else is going to follow. I believe the post-consumer content is going to be good, but equally important, it's going to go back to the design of the package. The package has to be designed so that it can be taken back and reformulated over and over again. It may cost more money to make the product originally if you want to reuse it over and over again than if you just use it.... You extend it to a durable application.
