Yes, I believe it could hurt the business. It could give the wrong message to the consumer that this product is hazardous, when we know in fact that it saves lives. When you look at masks for COVID-19, it does save lives. We see it in hospitals. To me, saying that plastics are hurting the environment or are toxic is the wrong message.
When I started the business 30 years ago, the big thing about the environment was clear-cutting. People were coming into British Columbia and taking the trees and turning them into paper. Plastics were an alternative, to stop cutting trees and deforestation.
To me, it's very important to have a circular economy. The question is how we do it. I don't believe the end justifies the means. I believe, philosophically, that this is not the right approach.