I guess there are two areas there, really, that it would impact. That's with our petrochemical sector and with our goal to become a global centre for a plastics circular economy. It impacts both areas. Both of those areas are key factors in our natural gas strategy, which is part of our diversification strategy in Alberta and our efforts for economic recovery post-pandemic. It really does strike at what we're trying to do in Alberta to diversify and to recover.
From the petrochemical perspective alone, as I mentioned in my opening remarks, this is potentially a $30-billion industry by 2030. We know that the global demand for petrochemicals is growing and companies are looking to invest. They have billions of dollars to invest. We believe this could drive investment away from Canada into other jurisdictions. Companies will look for jurisdictions that are the most competitive and that are not hostile to the business the company is trying to do. We're concerned that it will drive that investment to jurisdictions that don't have the same high standards we have here in reducing greenhouse gas emissions. It will drive it to jurisdictions that aren't trying to establish a circular economy.
We see that as being really concerning with respect to what we're trying to do to diversify our economy and attract investment. The same goes for our efforts to set up a circular economy and become a North American centre of excellence. There is a huge opportunity there as well to reuse the plastic waste.