I think you're comparing apples to oranges here, and your analogy completely fails.
What we're dealing with here is trying to attract international investment into a sector that those companies can invest in anywhere in the world. The reputational harm that they look at with regard to labelling plastics as toxic.... Those companies can invest anywhere on the planet, so I think you're trying to compare apples to oranges.
What we're dealing with here is international investment that can pick and choose jurisdictions to invest in. What we're going to do and what we're going see is that investment going to other places in the world and not to Canada, certainly not to Alberta, where we're trying to diversify our economy and attract new investment outside of oil and gas. We're able to do that in a way that has a low carbon footprint and is at the highest environmental standards. That investment is going to go somewhere else, so it's an entirely different analogy from beer and soft drinks and consumer choice.