Thank you, Mr. Chair. Welcome to all the witnesses. I thank you all for being here and sharing your thoughts and knowledge with us today.
I just want to pick up right from there, with Pulse Canada. I know that Saskatchewan is a huge producer of agricultural products, including pulse crops, like you mentioned. Mr. Loessin, we are very well aware of a company called Flexi-Coil. I spent 20 years at that company. One thing the company did was to innovate in air drill—air seeder technology—which allowed the zero tillage change to come to agriculture. It essentially was a market-driven approach to innovation that had all kinds of advantages, many of them environmental.
I guess I'd like to ask you just to reinforce or explain the importance of market-driven solutions to reducing emissions in the farming sector.