That is a great analogy. The move to zero till—through my career, really, over the last 30 years—has just been a tremendous benefit in western Canada. Soil erosion has gone from catastrophic, I would say, in the early 1980s, to almost non-existent today. That's all been market-led, as you mentioned. Farmers embraced that change in farming systems, really, as a result of technology being available and the market enabling them to adopt that technology.
I should also add that on our farm, in that same time period, our fuel consumption has dropped by approximately 50%, just because we are not using tillage to work the land anymore, so we make much fewer field passes, if you like.
Any time you can see an example like that, where there has been technology and market pull coming together to enable a system to adapt, and farmers embrace that system and employ it, it's just a success story. The same thing can happen, is happening and can happen further with regard to how emissions and crop rotations can further enhance the drive to get to a net-zero position in the future.