The key really is achieving price parity with ICE vehicles. You could increase the supply of high-end vehicles across Canada that sell at a $50,000 to $70,000 price point. Supply doesn't create demand. It's the other way around. The price point needs to come down due to technology and incentives. Then you'll start to see demand.
One other thing that I haven't mentioned is that there is also a big education component here to address consumer concerns around things like range anxiety, charging and so on. There are multiple levers here, but the key is achieving price parity.