Absolutely. That's why consumer incentives are so critically important. Until we reach a point where there's price parity between a zero-emission vehicle and an ICE vehicle—an internal combustion engine—you need consumer incentives to bring the price down so that average Canadians can afford it and see this vehicle as fitting their needs for the same price as the car they would typically buy.
On November 2nd, 2020. See this statement in context.