Thank you for the question.
The Canadian cattle industry has long taken a serious effort to quantify and do the research necessary to find out just what our footprint is. Through that research—Ryan's on the Canadian Roundtable for Sustainable Beef, and a lot of that research has happened through that—what they've come up with is that our system, with the efficiencies we've managed to put in place over, probably, the last 50 years, has made it so that we're one of the most efficient producers of high-quality protein.