I can add a bit to that.
When you look at a lot of other parts of the world, the resources may be cheap, so they're not as concerned about wasting them, whereas in Canada, our resources are relatively expensive, so when we look at making them economically viable for production, we have to do a really good job. We put a lot of money into research that helps improve our efficiencies. When you can produce more pounds of beef with the same number of resources, that's where we really see that carbon footprint shrink.
We did our first national beef sustainability assessment seven years ago, and we've just finished our second one. We saw that our footprint went down 15%. When we look at what drove that, it was things like growing cattle more quickly with the same amount of feed. In a lot of cases, it was genetics, the feed we feed the cattle, balancing the rations and making sure that we really take care of the resources we have. That's what has really helped us reduce our footprint.
In North America, we do a way better job than many parts of the world. In Canada, we devote a lot of money and resources from the cattle industry to make sure that we can keep improving.