There's not really been anyone from the federal government. I sit on the Global Roundtable for Sustainable Beef, so we share our production practices with other parts of the world so that we can help bring the entire beef industry up.
We do a really good job of measuring emissions, but we don't measure the carbon sequestration we do, so we're only really getting half of the equation when we look at the carbon footprint on the beef side. We've done a lot of research in Canada to quantify what we put into the soil, because if you manage it properly, that carbon comes out of the air and is stored in the soil. We see organic matter come up, so it also helps with fertility and biodiversity. It's a benefit to ranchers.
Until we can get that research recognized internationally, we don't get credit for the carbon we store, and if we don't get it internationally, Canada won't recognize it. It's really been a focus for our industry to get that accounted for and quantified so that we have the full picture when we are looking at the carbon footprint. That way, we can make sure we're doing the best job we can at sequestering it and reducing it on the emissions side, but also by sequestering as much as we can.