BlackRock was very much up in front during this ESG train, early on. In fact, Larry Fink said that the world will not be safe if we don't have ESG. I took BlackRock's sustainability fund, which is a fund built around ESG, and I compared it to their regular fund. Out of the 500 stocks in the regular fund, 497 showed up in the sustainability fund. The difference was that BlackRock charged five times more for the sustainability fund than for the regular fund.
When you look at fund managers, bankers and consultants, you see that every one of them has an ESG arm, and the ESG arm makes money by selling this notion to people, again with the idea that you can be good and be more valuable at the same time.