Yes, I understand the original question. I gave that analogy because, just as it's very difficult to understand whether the CEO is good or bad, it's really difficult to classify a company as green or not green. There are a lot of second- and third-order effects here. It may well be that consumers go with this particular label because they think something is green when actually there are lots of second- and third-order effects which mean that it's not green.
Yes, it does make things simple, and this is why there's a lot of attraction. It means that you can simply—